What’s New in Google Analytics for Firebase

Recently, I posted an Overview of Google Analytics for Firebase. If you haven’t read that article yet, I’d suggest starting there. Next, I want to recap some of the exciting new features announced this year at Google I/O (May, 2018). The first, and this is a big one, is ‘Project-level Reporting’. What does that mean? Previously, In Google Analytics for Firebase, you would have individual Apps within Projects. Each app would have it’s own reporting section (you would toggle between iOS and Android via a dropdown on the top left to choose which version of your app you wanted to analyze). What does this mean to you? Now, instead of having to toggle between apps to analyze your data separately, you can analyze it together. Of course, you can still
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New Data Retention Policies in Google Analytics

This post reflects my personal thoughts (me = Krista Seiden) and in no way speaks on behalf of Google or Google Analytics. I’m not a lawyer and am not pretending to offer any sort of legal advice with the below post.   Now that the legal statements are out of the way, I want to be sure that my readers have the same understanding of some of the new settings taking effect in Google Analytics on May 25th, 2018 as I do. Starting May 25th, new data retention policies for Google Analytics will take effect. What is Data Retention you might ask? It’s the term used to describe the amount of time (in months in this case) that Google Analytics will retain property data beyond standard reporting. What is ‘Standard
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Using Event Tagging for Form Field Tracking

Many, many websites have forms on them: Subscription forms, Contact forms, Sign-up forms, etc. Understanding how users to your site or app interact with your form, and how they are succeeding through the form, or dropping out of the form, is an important key performance indicator (KPI) for your business to track. There are a lot of tools out there that have a specific purpose for form field tracking, but why use a separate tool when you can do it well with one you are already using? Using Google Analytics Event Tracking is a great way to track form field interaction on your sites and to create fallout funnels to understand success or lack there of for your forms. The benefit of using a tool you already have is data
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Defining Growth Marketing

Growth may just be the most over-hyped term of modern marketing. Yes, I said it. It’s overrated. That being said, there are some interesting distinctions that have evolved as the field of Growth Marketing has evolved. But first, I must share one of my favorite definitions of Growth Hacking to date from Dana DiTomaso: While I don’t necessarily agree that all Growth tactics are marketing without strategy, I do think there is some truth in the statement that the term was invented as a way to make marketing, especially the more quantitative parts of marketing, seem cooler. Now that we’ve got that out of the way, I have one other thing to say: Please, for the love of god, DON’T call it ‘Growth Hacking’. I talked Growth Marketing with my
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Step-by-Step: New Element Visibility Trigger

As I mentioned in my post on the New Scroll Tracking Trigger, Google Tag Manager has just launched 2 new, exciting triggers. The second of those is one called ‘Element Visibility’. Depending on your use cases, this is likely even more exciting than Scroll Tracking (although I’d say that one was pretty damn exciting considering countless people have spent hours upon hours come up with technical solutions, blogging, and speaking about something as simple (in concept) as Scroll Tracking). With Element Visibility, you can now trigger a tag to fire based on an element on your site being in the viewport. You can specify the percentage of pixels that must be in the viewport (ex. 50% of the element’s pixels must be visible to count, a standard in viewability today),
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Step-by-Step: New Scroll Depth Trigger in Google Tag Manager

How far down my page did users go? Did they actually see the content below the fold? <— Said every executive ever to every analyst ever Scroll depth tracking has always been somewhat of a pain to setup in Google Analytics. Sure, there are guides like this one from Justin Cutroni, and there are WordPress plugins, but let’s be honest, until now, there haven’t been any good solutions to easily do this in Google Analytics. It’s required a ton of code and a developer to implement. Until now being the important words in that sentence… Google Tag Manager has just released a few new triggers, one of which is called “Scroll Depth” (and I can’t be more excited!!). This trigger allows you to easily setup a tag to track the
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Marketing Campaign Attribution – Take 2

It’s been 3+ years since I wrote my original blog post (http://www.kristaseiden.com/guide-ga-tracking-for-marketing-campaigns/) on campaign tracking, but it’s one that has aged well. I still point people to this post when they ask me for more info on best practices for setting up UTM tracking (or campaign tracking) because for the most part, things haven’t changed. I still recommend the below hierarchy for manual tagging of campaigns, using the (up to) 5 UTM parameter slots available to you in the URL: Campaign -name of your overarching campaign – e.g. spring-2013-collection or summer-2013-announcements. Be sure to follow a consistent campaign naming structure. Medium – the medium used to send your campaign. Include “email” for an email campaign, “cpc” for ads, “social” for a social network or “landing-page” if you’re tracking button clicks from a landing
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The Education Series: Introduction

I’ve spent the past 2.5 years as Google’s Analytics Advocate (and unofficially filled part of this role for 2 years prior to that) focused on advocacy for our GA360 Suite products, including (but not limited to) product design, user feedback, training, troubleshooting, and education. This role has stretched my mind (and at times, my patience), given me the opportunity to engage with and learn from users all over the world, forced me to become a better writer, and provided opportunities to grown and scale Analytics Education more than I could have ever imagined. Breaking it down by a few stats of my time in this role, it *roughly* looks like this: ~100 speaking engagements & webinars, many of which were large conference keynotes all over the world 80-100 client and agency meetings 30 livestream/hangout
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Women in Analytics: Finding Allies

This past weekend I had the pleasure of participating in my first MeasureCamp event. This was actually my first un-conference, and even though I had a vague idea of how the day would go, I had no idea what to expect when it came to running a session. I had heard many things about strategizing to pick the best session slots (and avoiding the time slot Simo chooses), room layout, etc. Thankfully, MeasureCamp founder Peter O’Neill recommended a specific room to me after I described the setup/style I was after. I was also not sure which time slot to book, but I ended up grabbing session #3 which was right before lunch. I figured that this could either be a blessing or a curse, depending on how hungry people were.
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