Something VERY exciting and new to Google Analytics 4 properties is the ability to modify events directly within the User Interface. This is something you’ve never been able to do before within Google Analytics, and it’s a huge step forward for putting the power in the hands of marketers and analysts to have their data show exactly as they need it.  Let’s walk through it step by step. Modifying events in GA4 I love Enhanced Measurement in GA, and have it enabled for all possible events it will collect. One of those events is Outbound Clicks. However, when the Outbound click event fires, it is actually collected as just “click” and shows up like the below: This bothers me because it doesn’t seem very intuitive to me, so I’d like
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