If you’re interested in checking out the activity on your website as soon as it happens then the new Realtime report in GA4 is exactly what you should be looking at. This report lets you monitor all of the activity on your website as it happens (within the past 30 min), and you’ll be able to see how the visitors on your app or site behave (what pages they are on, what events they are triggering, etc). We’ll take a look at what realtime reporting is, how it’s changed in Google Analytics 4, and all of the benefits it provides. What is Realtime Reporting? Before we get into the specifics of how realtime reporting has changed or how it can help you, we have to discuss what exactly it is.
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Custom Dimensions in Google Analytics 4 are a great way to add more in-depth data to the events you are collecting. They are basically a dimension (or a metric if you are setting up a Custom Metric which follows the same steps as below) that you have created yourself. Essentially, they are additional pieces of data that you are sending to Google Analytics 4 as parameters that you then configure as custom dimensions in your GA4 interface. Google Analytics 4 gives you the power to collect and analyze data that it typically doesn’t automatically generate itself. Custom dimensions are not only super simple to set up but they’re a great way to get deeper insights about the events being collected on your site.  In this article, you will be guided
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What is the best Attribution Model?? Ah, the age-old question… Attribution is a big hairy topic, and I’m not going to write an essay on picking the best attribution model, because the best will always depend on your individual business… BUT, I’m excited to say that Google Analytics 4 now has Data Driven Attribution (DDA) available for ALL customers – both free and 360 customers! In Universal Analytics (aka GA3), DDA was only available to 360 customers, so this is a great addition to the free version of GA4! (Side note – DDA is available in the Attribution Beta in UA for free for everyone, but since this is outside of the main Universal Analytics interface, I’m not including that here) Let’s start with a few definitions: What is Data Driven
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The Pages report is a fantastic way of gaining a better understanding of your website’s performance. It allows you to monitor and track how popular each page and screen is with your users.  Page reporting is one of the most important aspects of Google Analytics data analysis and should be one of your favorite features. We’ll fill you in on what pages reporting is, how it’s beneficial to you, and what it looks like in GA4. What Is the Pages Report? Looking at the Pages report is a fairly common way to analyze your data. Basically, it shows you a breakdown of how your website and mobile app pages or screens are doing. Pages reporting in Google Analytics 4 specifically measures the performance of a web page or screen based
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