Step by Step: Setting up an App + Web Event Tag in GTM

In my last post, I showed you how to setup the new Google Analytics: App + Web Configuration tag. In this post, I’ll show you how to setup the next piece of the puzzle, the Google Analytics: App + Web Event tag. You’ll use this tag to setup all of your suggested and custom events that don’t come out of the box with Enhanced Measurement (more info on that here). Step 1: Select “Google Analytics: App + Web Event” from the new tag configuration pane   After you’ve successfully setup your “Google Analytics: App + Web Configuration” tag (see my last post for step by step directions), the next thing to do is to setup your first “Google Analytics: App + Web Event” tag. To do so, select “New Tag”
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Step by Step: Setting up an App + Web Property

In this Step by Step guide, I’ll take you through the three steps you’ll need to go through to set up a new App + Web Property in Google Analytics. If you haven’t checked out my first post which goes into a detailed overview of this new property, I’d suggest stopping there first before continuing on with this article. First things first, for now (at least while it’s still in Beta), you’ll first need to create a Firebase project, and link to Google Analytics in order to get the new property to show up in Google Analytics. Step 1: Create a Firebase Project Start by going to console.firebase.com to either log into your Firebase account, or to get started creating your first project. To create a new project, Click ‘Create a
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Streamview in Google Analytics

One of the cool new reports coming over from Google Analytics for Firebase (GA4F) to the new App + Web Property in Google Analytics is Streamview. This is essentially Realtime 2.0 (if you’re familiar with the Realtime reports in Google Analytics).  What’s the difference? Realtime 1.0 (aka in Universal Analytics) is the original Realtime report in Google Analytics. You’ll recognize the iconic (though arguably not super beautiful looking) design below. It tells you how many people are on your site right now, what the referral source is, where they are geographically, what events are happening on site, etc. It doesn’t allow you to segment or dive deeper into that data though.  Streamview (aka Realtime 2.0) first made its appearance in GA4F, along with its counterpart, Debugview (a super cool tool
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New App + Web Properties in Google Analytics

The wait is over, the new App + Web property feature has officially launched to open public beta! Do keep in mind this is still a Beta – the product is early, doesn’t yet have all the features we all want, and is changing regularly. And, the team wants your feedback! I’m super excited for where this new Google Analytics release is headed, and know there is a lot more to come to continue to improve what’s there. What does this mean? You can now create a new property type in Google Analytics that will allow you to combine App + Web data in the same property. This new type of measurement uses the same data schema as Google Analytics for Firebase (GA4F), and works hand in hand with GA4F,
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