Google is about to start auto migrating your Universal Analytics properties to GA4 for you BUT You actually DO NOT want to do this, for many many reasons.  Already setup GA4? You might still be subject to automigration. Read on for more details about it and how to OPT OUT On Feb 9, Google sent an email saying that they will soon start configuring Google Analytics 4 for you – specifically, starting in March. Aka as early as THIS week… Breaking it down, what does this mean: If you have a Universal Analytics property, but haven’t migrated to GA4, Google will create a GA4 property for you based on many of the settings you have in UA such as your goals, audiences, ads links, users, and more.  But what is
Continue reading...