Today kicks off Social Media Week 2012 aka #smw12. Thanks to my buddy @justinkistner, today also kicks off my new blog, self titled, BloggerChica (find me on Twitter – @bloggerchica). I attended a jam packed day of sessions by a great line up of speakers from Adobe, Altimeter, Cisco, eBay, Intel, and SAP. The day’s events were hosted at Adobe’s San Jose headquarters. First up, Jeremiah Owyang – Altimeter Jeremiah talked about “Social Data in a Crystal Ball” and the 7 elements of social data: 1 – Demographics: Business strategies towards demographics becomes more powerful when combined with 2 – Product: Using product info is tried and true, but will be more valuable combined w/ behavioral 3 – Psychographics: With this data, brands should focus on higher level topics to
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