New Data Deletion Feature in Google Analytics 4

Google Analytics 4 is releasing a Data Deletion feature, and it’s really exciting because for the first time, you can do surgical deletion of just certain pieces of data, all within a simple UI. Further, while the changes are not permanent for 7 days (giving you time to change your mind), you can see the results of what you are deleting immediately within your data so you get a sense of if the deletion is meeting your needs.  Think of the use cases here… wrong campaign data, gone. Weird parameters or a single line item of PII, gone. This. Is. Huge.!!!  Read on for a step by step detail of how to set this up. Step 1: Open the Data Deletion Request builder Start by heading over to the Admin
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Hello to Google Analytics 4

Today, Google announced that App+Web is being rebranded to Google Analytics 4. This sets the stage for Google to push GA4 more mainstream. Here’s how: Google Analytics 4 is now the main property type in Google Analytics. If you are creating a new property in your account, by default, it will be a GA4 property. You’ll still have the option to create a Universal Analytics property if needed though. Google Analytics 4 is the future. We don’t have any timelines yet, and based on how the GA team phased out Classic Analytics (when they moved to Universal Analytics) over several years, there is still time, but GA4 is not only the new default, but also the place where new features and development are focused.  There are a lot of exciting
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New Reporting & Navigation in Google Analytics 4 (fka App+Web)

Google Analytics 4 (formerly known as App+Web) finally has a new navigation structure and reports to go along with it! If you’ve missed the more familiar look and feel of reporting in Universal Analytics (like I have!), this will be a very welcome update to GA4 (App+Web) and help you to not only get more familiar with the data you’re seeing (because, well, it will look more familiar), but also help you relate what you know from Universal Analytics to GA 4. To start, let’s take a look at that left hand navigation. You’ll notice that the navigation now has more expandability, similar to the reporting tree in Universal Analytics. Previous App+Web navigation: New GA4 navigation: If you look closely at the main card on the home screen, you’ll also
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