Creating Events and Conversions in the GA4 User Interface

Another VERY exciting and new addition to Google Analytics 4 properties is the ability to create events directly within the User Interface. Again, this is something you’ve never been able to do before within Google Analytics, and it’s a huge step forward to customizing your event and parameter data to get it exactly as you want it. It is also a great way to be able to create more specific conversion events as well!  Let’s walk through it step by step. Creating new events (and conversions) in GA4 Step 1: Click to “Create Event” You’ll start in the “All events” report in GA4, and on the top right of the events table, click the middle button for “Create event” You’ll then be taken to the Custom events screen. Click “Create”
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