If you’re used to analyzing site search data (on site search) in UA, you can do this in GA4 too!  In fact, GA4 actually measures site search out of the box for you via enhanced measurement.  Follow along below to learn 3 ways to access this data.  To take advantage of this data though, there is one small setup step you need to take to see search terms in reporting: register the automatic “search_term” parameter as a custom dimension. Once you do that, you’ll unlock all of the site search data you’ve been craving! To register any parameter as a custom dimension, follow these quick steps: Go to the Configure section Click “Create custom dimensions” Choose dimension name & param value Hit Save Once your “search_term” dimension has collected some
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