Bounce rate is a metric that’s mentioned a lot when discussing user engagement, but it’s not necessarily the beating pulse for a site’s health that it’s sometimes made out to be. This is in large part due to the fundamental changes with how websites are designed today (vs 10-15 years ago when GA was a much newer tool for website analysis) and how users interact with them. Google Analytics has recently replaced bounce rate with a new form of measuring user engagement. Here’s what you need to know. What Bounce Rate Represents A “bounce” is recorded whenever a user visits a single page on your site or app without interacting more deeply. But Bounce Rate generally only tells you that there is a problem, while deeper digging is required to
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Understanding Organic Search data is important for any SEO or web analyst. In Universal Analytics, you could integrate your Google Search Console property with your GA property. You can now also do this for Google Analytics 4 properties! I’ll show you how to get this set up in this step-by-step guide. Step 1: In your GA4 admin section, open up the Search Console integration tab Head on over to the admin section of your Google Analytics 4 property and under the property column, scroll down and under the “Product Linking” section you’ll see a new option for “Search Console Linking” Clicking in, you’ll be taken to an overview screen which shows your linking options. You’ll want to click the blue “Link” button in the upper right hand corner in order
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