Understanding Organic Search data is important for any SEO or web analyst. In Universal Analytics, you could integrate your Google Search Console property with your GA property. You can now also do this for Google Analytics 4 properties! I’ll show you how to get this set up in this step-by-step guide. Step 1: In your GA4 admin section, open up the Search Console integration tab Head on over to the admin section of your Google Analytics 4 property and under the property column, scroll down and under the “Product Linking” section you’ll see a new option for “Search Console Linking” Clicking in, you’ll be taken to an overview screen which shows your linking options. You’ll want to click the blue “Link” button in the upper right hand corner in order
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