Goodbye, Universal Analytics

Today is the day – it’s really happening.  Today, June 30, 2023, as the sun sets, we say goodbye to Universal Analytics. There may be a few tears, but mostly gratitude. Gratitude to a product that gave me a career, a community, and many lifelong friendships.  To help say goodbye to Universal Analytics, I asked ChatGPT to help me write a fitting tribute:  “As the sun sets on June 30, we bid adieu to our beloved Universal Analytics. Let’s take a moment to appreciate its guidance since 2012 (and Classic Analytics before that). Oh Universal Analytics, you were like a guiding light in the dark depths of website data. Your insights illuminated our path, showing us the way to better understand our users. You were the Sherlock Holmes of analytics,
Continue reading...