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Digital Marketing, Conversion Optimization, Growth, Digital Analytics, & More

With a decade of experience in Digital Analytics, Krista is one of the world's leading experts on anything and everything Google Analytics.

Krista has built and ran successful teams dedicated to conversion optimization, driving huge value for the organizations she works with.

Analytics Expert

Conversion Optimizer

World Class Speaker

Krista has dazzled audiences on 100+ international stages including Google I/O, MozCon, ConversionXL Live, SearchLove, SMX & OptiCon.

Speaking & Contact

What People Are Saying About Krista's Talks

"Krista is one of the few speakers who can make Google Analytics accessible to everyone, always sharing actionable insider tips and custom reports. She's a remarkable role model for diversity where she volunteers her time to coach women in marketing to stand up and speak. Krista always makes herself accessible to attendees, and delivers keynotes with great poise and style. I'm always in the front row when Krista's speaking at an event I'm attending."

Oli Gardner
Co-Founder, Unbounce

"Krista is a Keynote Powerhouse! Her presence, knowledge, and expertise deliver a KO performance every time." 

Britney Muller
SEO & Content Architect at Moz

"Krista's presentation style is at once self-confident and transparently vulnerable. Audiences hang on Krista's presentations as they are a perfect balance of practical, tactical advice and insightful, life-affirming guidance. She's been there, done that, and knows how to help others through her stories, experiences, and hands-on hardheadedness."

Jim Sterne
Founder, Digital Analytics Association

Krista Seiden is an international keynote speaker, author, digital marketing and analytics expert, and the Analytics Advocate for Google.

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Teacher & Educator

With a decade of experience in the digital field, Krista gives back to the community by writing and teaching for the Google Analytics Academy. You can see her course on Google Tag Manager, and new courses Google Analytics for Beginners and Advanced Google Analytics.

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