Universal Analytics is dead. No, really. It’s just been given a deprecation date. Here’s what you need to know: Google has just announced (as of March 16, 2022) that Universal Analytics will stop collecting new data on July 1, 2023 for free GA customers. That means you have ~15 months to prepare. (Universal Analytics 360 (the paid version) customers will have until October 1, 2023 (~18 months) to switchover). For some months after that date, you will still be able to access your Universal Analytics data, but no new data will be added to your UA views. And then some months after that, Google will shut down access to Universal Analytics altogether. Now that Universal Analytics has an official sunset date (July 1, 2023!), it’s time to get serious about
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Are you setting up a GA4 property for the first time? Here are my top 10 must-haves for getting your new GA4 property up and running fast and with settings organized to help you make the most of your analytics data! Follow these tips and you’ll be well on your way to having a best practice GA4 set up. The first 3 tips are focused on getting your GA4 property enabled and collecting data, and the following 7 focus on ensuring you have a well-organized and robust GA4 property set up. Creating a GA4 property and collecting data 1/ Create a Google Analytics 4 property This first step is actually really easy. You’ll go to GA, create a new property, and the default will be a new GA4 property. Go
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