Defining Growth Marketing

Growth may just be the most over-hyped term of modern marketing. Yes, I said it. It’s overrated. That being said, there are some interesting distinctions that have evolved as the field of Growth Marketing has evolved. But first, I must share one of my favorite definitions of Growth Hacking to date from Dana DiTomaso: While I don’t necessarily agree that all Growth tactics are marketing without strategy, I do think there is some truth in the statement that the term was invented as a way to make marketing, especially the more quantitative parts of marketing, seem cooler. Now that we’ve got that out of the way, I have one other thing to say: Please, for the love of god, DON’T call it ‘Growth Hacking’. I talked Growth Marketing with my
Continue reading...

An Overview of Google Analytics for Firebase

In this post, I’m going to walk you through an overview of the Google Analytics for Firebase platform, including an overview of the out of the box reports you get with the Firebase SDK. What: Google Analytics for Firebase is the latest mobile analytics tracking platform from Google. This is meant as the next generation of mobile app tracking, taking the place of the Google Analytics Services SDK (this SDK is still supported in maintenance mode but is not being built on). Why: The Google Analytics Services SDK was built off of the web analytics model of Google Analytics. Google Analytics for Firebase (GA4F) was built from the ground up as an app-centric analytics platform, enabling it to track app type actions in a much more intuitive way When: Firebase Analytics
Continue reading...