Deep-Dive: Segment Overlap in Advanced Analysis

This is a follow on post to my first Introducing Advanced Analysis and my second deep-diving on the Funnels technique. If you haven’t checked those ones out yet, do so first. In this post, I want to walk through getting the most out of the Segment Overlap technique in Advanced Analysis. The Segment Overlap technique in Advanced Analysis is exciting for many reasons. In my opinion, it really stretches the capabilities of Google Analytics and takes us into a whole new realm of discovery and actionability. What do I mean by that? Highlights: Include up to 3 segments to compare visually and via table what the overlap of users (or whichever metric you desire) is Breakdown this overlap by a desired dimension. For example, breakdown the overlap of Organic Traffic
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Deep-Dive: Funnels in Advanced Analysis

This is a follow on post to my first post Introducing Advanced Analysis. If you haven’t checked that one out yet, do so first. In this post, I want to walk through getting the most out of the Funnels technique in Advanced Analysis. The Funnels technique in Advanced Analysis is powerful for many reasons. It was inspired by Custom Funnels in Analytics 360, which has been one of the highest rated features in Analytics 360 since it’s launch. Custom Funnels let you create unique funnels based on events or pageviews including up to 5 steps, and allow you to create a segment from the drop-off to remarket to. Funnels in Advanced Analysis takes that functionality further and extends it to make a tool that is incredibly flexible and powerful for
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Introduction to Advanced Analysis

Google Analytics recently launched their new Advanced Analysis feature set into public beta for all Google Analytics 360 users. To say I’m excited about this launch would be an understatement. I’m beyond thrilled! This feature set is near and dear to me as I’ve been hard at work helping build it for quite some time now. In addition to my personal ties to it though, the practitioner in me is excited because the ability to slice and dice data, find interesting segments, analyze funnels, compare segments, and discover insights goes well beyond anything we’ve had in Google Analytics before. In short, it’s REALLY DAMN COOL! The tool launched with three techniques to help you take your analysis to the next level: Exploration: this is a table driven report that allows
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