Point & Counterpoint: Why you should give GA4 a chance

There is a lot of negativity out there when it comes to Google Analytics 4. I get it. It’s a new product that looks, feels, and works differently from what we’re all used to in Universal Analytics. And as many readers would rightly suggest, it’s still missing features. All that being said, I’m here to offer an unpopular opinion: GA4 is actually a great tool. Not only that, it’s a lot more resilient for the future (think privacy, cookies, scaled data models).  I want to address some of the bigger image issues facing GA4 today. So let’s take a look at some of the biggest complaints and counterpoints to why you should go all in on Google Analytics 4.  Point 1: Universal Analytics is just fine, no need to rock
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