Krista Seiden is an experienced leader in the digital analytics industry living and working in the SF Bay Area. She has led analytics & optimization at companies such as Adobe, The Apollo Group, Google, and Quantcast. During this time she has become an expert in analytics & optimization methodology, toolsets, and steering organizational mindset.

Currently, Krista Seiden is the principal digital analytics consultant with KS Digital, an analytics consultancy she founded in 2019, helping businesses make the most of their investments in digital marketing and analytics. Previously, Krista was VP, Product Marketing & Growth at Quantcast. Prior to that, she was at Google for nearly 7 years, where she led Product Management efforts across the Google Marketing Platform and served as the external evangelist for the Google Analytics suite of products.

Krista is a frequent speaker for analytics & optimization and is active in the digital analytics community, including holding a position as co-chair for the San Francisco chapter of the Digital Analytics Association (DAA). In 2014 Krista was awarded the ‘Digital Analytics Rising Star’ award and in 2015 she was awarded the ‘Practitioner of the Year’ award by the DAA for her industry participation and significant business impact.

Krista also enjoys blogging and tweeting in her spare time – you can follow her blog at www.kristaseiden.com and on twitter @kristaseiden, or reach out to KS Digital at www.ksdigital.co. Occasionally you will also see her guest posts on the Official Google Analytics blog or other industry publications. When she’s not working, blogging, or tweeting Krista enjoys living an active, healthy lifestyle and traveling to far off destinations. She holds a B.A. in Economics and Political Science from the University of California, Berkeley.

If you would like to get in touch with Krista for potential speaking opportunities, please visit the speaking and contact page.

*The posts on this blog represent Krista’s personal thoughts and experiences and in no way speak on behalf of Google or the Google Analytics team*