In March of this year, Google announced that Google Analytics Universal Analytics (aka GA3) will be deprecated in 2023.  For clients using the free version of Universal Analytics, the tool will stop collecting data on July 1, 2023. For 360 (paying) customers of Universal Analytics, Google had originally said they would stop collecting data on October 1, 2023 (3 months after free properties stopped collecting data). Recently, Google announced that for 360 customers (paying customers) of Universal Analytics, they would be extending that deadline by 9 months to July 1, 2024. This is great news for 360 customers who: IMPORTANT: This announcement DOES NOT change the deprecation date for customers using the FREE version of Universal Analytics! If you are not on a UA 360 contract, your UA accounts will
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