New Navigation & Reports in Google Analytics 4

BIG updates have come to the GA4 user interface! Updates include new navigation, new reports, and report customization. These updates are live now in the GA4 demo account now, and should be rolling out to your properties soon. In this post, I’ll break down these updates piece by piece. First, you’ll notice that the left hand navigation section is now structured as a multi-nav setup with a main nav that groups reports and features into sections, and a secondary nav that slides out for each of the main nav sections.  These new grouped sections are:  Reports – a collection of all of the reports that previously lived under the Lifecycle and User reporting sections Explore – FKA “Analysis”, this renamed feature is now featured in the main nav as Explore
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