Recap of ObservePoint’s Validate Conference

I’m writing this while on a plane from Salt Lake City back to the Bay Area, despite a 3 hr delay at the airport, with a smile on my face. Validate 2019 by ObservePoint was one of the best conferences I’ve been to in quite some time. Why? What made it so special? It combined all the right elements: great and inspirational speakers, awesome networking opportunities, and an absolutely stunning setting.  Let’s break it down. Great speakers, collaborative sessions The speakers at Validate 2019 were top notch, with heavy hitters in the Analytics industry such as Adam Greco and Michele Kiss of Analytics Demystified, James McCormick of Forrester, and Kevin Jorgeson, world-class athlete and climber of the Dawn Wall in Yosemite.  Kevin’s talk was especially inspiring, as he talked about
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Conferences, Conferences, and more Conferences!

It’s that time of year again… you know, the one where every week brings a new industry conference and you are having trouble choosing between them?! I’m in that boat right now, so I thought I’d share my thoughts on what I find valuable/look for in a conference when choosing amongst the many many options. First of all – is it industry related? Yes? Check. But what parts of the industry? Social Media? Digital Analytics? Mobile? Specific to a vendor? Cross-vendor/tool? There are a lot of ways to slice and dice these conferences (just like data!), so it’s important to know what you are interested in and what will provide the most value to both yourself and your business (after all, it is their time and $$ sending you, right?).
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