Defining Growth Marketing
Growth may just be the most over-hyped term of modern marketing. Yes, I said it. It’s overrated.
That being said, there are some interesting distinctions that have evolved as the field of Growth Marketing has evolved. But first, I must share one of my favorite definitions of Growth Hacking to date from Dana DiTomaso:
While I don’t necessarily agree that all Growth tactics are marketing without strategy, I do think there is some truth in the statement that the term was invented as a way to make marketing, especially the more quantitative parts of marketing, seem cooler.
Now that we’ve got that out of the way, I have one other thing to say: Please, for the love of god, DON’T call it ‘Growth Hacking’.
I talked Growth Marketing with my good friend Moe Kiss on the Analytics Power Hour podcast recently. Check out this short podcast episode for our discussion on what makes Growth different (or the same), and how we as marketers and analysts should think about it. Hint: you may already be a Growth Marketer 😉