Pages Reporting in Google Analytics 4

The Pages report is a fantastic way of gaining a better understanding of your website’s performance. It allows you to monitor and track how popular each page and screen is with your users.  Page reporting is one of the most important aspects of Google Analytics data analysis and should be one of your favorite features. We’ll fill you in on what pages reporting is, how it’s beneficial to you, and what it looks like in GA4. What Is the Pages Report? Looking at the Pages report is a fairly common way to analyze your data. Basically, it shows you a breakdown of how your website and mobile app pages or screens are doing. Pages reporting in Google Analytics 4 specifically measures the performance of a web page or screen based
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Where did my Bounce Rate go?? Meet Engaged Sessions in GA4

Bounce rate is a metric that’s mentioned a lot when discussing user engagement, but it’s not necessarily the beating pulse for a site’s health that it’s sometimes made out to be. This is in large part due to the fundamental changes with how websites are designed today (vs 10-15 years ago when GA was a much newer tool for website analysis) and how users interact with them. Google Analytics has recently replaced bounce rate with a new form of measuring user engagement. Here’s what you need to know. What Bounce Rate Represents A “bounce” is recorded whenever a user visits a single page on your site or app without interacting more deeply.  But Bounce Rate generally only tells you that there is a problem, while deeper digging is required to
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Step-by-Step: Integrate Google Search Console with GA4

Understanding Organic Search data is important for any SEO or web analyst. In Universal Analytics, you could integrate your Google Search Console property with your GA property. You can now also do this for Google Analytics 4 properties! I’ll show you how to get this set up in this step-by-step guide. Step 1: In your GA4 admin section, open up the Search Console integration tab Head on over to the admin section of your Google Analytics 4 property and under the property column, scroll down and under the “Product Linking” section you’ll see a new option for “Search Console Linking” Clicking in, you’ll be taken to an overview screen which shows your linking options. You’ll want to click the blue “Link” button in the upper right hand corner in order
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New Navigation & Reports in Google Analytics 4

BIG updates have come to the GA4 user interface! Updates include new navigation, new reports, and report customization. These updates are live now in the GA4 demo account now, and should be rolling out to your properties soon. In this post, I’ll break down these updates piece by piece. First, you’ll notice that the left hand navigation section is now structured as a multi-nav setup with a main nav that groups reports and features into sections, and a secondary nav that slides out for each of the main nav sections.  These new grouped sections are:  Reports – a collection of all of the reports that previously lived under the Lifecycle and User reporting sections Explore – FKA “Analysis”, this renamed feature is now featured in the main nav as Explore
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Creating Events and Conversions in the GA4 User Interface

Another VERY exciting and new addition to Google Analytics 4 properties is the ability to create events directly within the User Interface. Again, this is something you’ve never been able to do before within Google Analytics, and it’s a huge step forward to customizing your event and parameter data to get it exactly as you want it. It is also a great way to be able to create more specific conversion events as well!  Let’s walk through it step by step. Creating new events (and conversions) in GA4 Step 1: Click to “Create Event” You’ll start in the “All events” report in GA4, and on the top right of the events table, click the middle button for “Create event” You’ll then be taken to the Custom events screen. Click “Create”
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Modifying Events in the GA4 User Interface

Something VERY exciting and new to Google Analytics 4 properties is the ability to modify events directly within the User Interface. This is something you’ve never been able to do before within Google Analytics, and it’s a huge step forward for putting the power in the hands of marketers and analysts to have their data show exactly as they need it.  Let’s walk through it step by step. Modifying events in GA4 I love Enhanced Measurement in GA, and have it enabled for all possible events it will collect. One of those events is Outbound Clicks. However, when the Outbound click event fires, it is actually collected as just “click” and shows up like the below: This bothers me because it doesn’t seem very intuitive to me, so I’d like
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New Data Deletion Feature in Google Analytics 4

Google Analytics 4 is releasing a Data Deletion feature, and it’s really exciting because for the first time, you can do surgical deletion of just certain pieces of data, all within a simple UI. Further, while the changes are not permanent for 7 days (giving you time to change your mind), you can see the results of what you are deleting immediately within your data so you get a sense of if the deletion is meeting your needs.  Think of the use cases here… wrong campaign data, gone. Weird parameters or a single line item of PII, gone. This. Is. Huge.!!!  Read on for a step by step detail of how to set this up. Step 1: Open the Data Deletion Request builder Start by heading over to the Admin
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Hello to Google Analytics 4

Today, Google announced that App+Web is being rebranded to Google Analytics 4. This sets the stage for Google to push GA4 more mainstream. Here’s how: Google Analytics 4 is now the main property type in Google Analytics. If you are creating a new property in your account, by default, it will be a GA4 property. You’ll still have the option to create a Universal Analytics property if needed though. Google Analytics 4 is the future. We don’t have any timelines yet, and based on how the GA team phased out Classic Analytics (when they moved to Universal Analytics) over several years, there is still time, but GA4 is not only the new default, but also the place where new features and development are focused.  There are a lot of exciting
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New Reporting & Navigation in Google Analytics 4 (fka App+Web)

Google Analytics 4 (formerly known as App+Web) finally has a new navigation structure and reports to go along with it! If you’ve missed the more familiar look and feel of reporting in Universal Analytics (like I have!), this will be a very welcome update to GA4 (App+Web) and help you to not only get more familiar with the data you’re seeing (because, well, it will look more familiar), but also help you relate what you know from Universal Analytics to GA 4. To start, let’s take a look at that left hand navigation. You’ll notice that the navigation now has more expandability, similar to the reporting tree in Universal Analytics. Previous App+Web navigation: New GA4 navigation: If you look closely at the main card on the home screen, you’ll also
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