eMetrics 2012 Recap

The other week I had the opportunity to attend a few networking events and 1 day of the eMetrics Marketing Optimization Summit in San Francisco. I have to say, I was quite impressed! While the conference itself was jam packed with relevant and interesting content (I had a seriously hard time choosing which sessions to attend), the caliber of the talent who attended the conference was out of this world. I can’t stress enough how important it is in our industry to network, troubleshoot, and spend actual, physical time with others from the industry – it’s a great way to build your personal brand within the industry. It drives home concepts and points that otherwise may have been fuzzy. It allows for building relationships which one day may lead to
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Conferences, Conferences, and more Conferences!

It’s that time of year again… you know, the one where every week brings a new industry conference and you are having trouble choosing between them?! I’m in that boat right now, so I thought I’d share my thoughts on what I find valuable/look for in a conference when choosing amongst the many many options. First of all – is it industry related? Yes? Check. But what parts of the industry? Social Media? Digital Analytics? Mobile? Specific to a vendor? Cross-vendor/tool? There are a lot of ways to slice and dice these conferences (just like data!), so it’s important to know what you are interested in and what will provide the most value to both yourself and your business (after all, it is their time and $$ sending you, right?).
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Digital Analytics Industry Salary Ranges

Searching for a new role? Career change? Be sure to go into the interview process armed with the salary range you think you deserve, based on experience and specialties. There is info all over the web for salary ranges for various roles in Digital Analytics, Web Analytics, Social Media, Digital Marketing, etc. – it’s important you do your research! Some skill sets, in particular, help to drive up your potential salary range (as well as the # of offers you may receive). Tops amongst them is knowledge and hands on experience with the Omniture suite of products. What sets this skill apart from others is the difficulty in gaining it. Omniture is a large, enterprise level tool. There is no free version and no free trainings (unlike Google Analytics and
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Twitter: the #PowerofSocial as a Customer Service Tool

We’ve all been there… cancelled flights, headaches, worries of never getting rescheduled, and an endless phone tree that takes forever to wade through… and now enter the #powerofsocial I happened to pick a particularly dark and stormy weekend to travel on a recent trip from SFO to Virginia. The day of my flight, I get an automated phone call from Delta letting me know my flight had been canceled. Crap, what do I do?! First reaction was to get on the phone with customer service. 30 minutes later I hadn’t gotten anywhere and was dropped shortly after finally connecting with an agent. *Lightbulb* – Delta has a Twitter assist handle. Why not give it a try? It couldn’t hurt. Turns out, Delta’s @DeltaAssist handle gave me one of the best
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Social Media’s Impact on Love

A tribute to Valentine’s Day (thanks Guy Kawasaki and Julianna Rae) 60% of Facebook users list their relationship status. Wow, that number in and of itself is says a lot in terms of the amount of private data that people today are willingly exposing to the world wide web. As we become a much more social world, the trend is to share more and more about our personal lives with everyone else. It will be interesting to watch this trend and privacy laws evolve over the next few years. Infographic:
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Social Media Week Recap

Today kicks off Social Media Week 2012 aka #smw12. Thanks to my buddy @justinkistner, today also kicks off my new blog, self titled, BloggerChica (find me on Twitter – @bloggerchica). I attended a jam packed day of sessions by a great line up of speakers from Adobe, Altimeter, Cisco, eBay, Intel, and SAP. The day’s events were hosted at Adobe’s San Jose headquarters. First up, Jeremiah Owyang – Altimeter Jeremiah talked about “Social Data in a Crystal Ball” and the 7 elements of social data: 1 – Demographics: Business strategies towards demographics becomes more powerful when combined with 2 – Product: Using product info is tried and true, but will be more valuable combined w/ behavioral 3 – Psychographics: With this data, brands should focus on higher level topics to
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