New Reporting & Navigation in Google Analytics 4 (fka App+Web)

Google Analytics 4 (formerly known as App+Web) finally has a new navigation structure and reports to go along with it! If you’ve missed the more familiar look and feel of reporting in Universal Analytics (like I have!), this will be a very welcome update to GA4 (App+Web) and help you to not only get more familiar with the data you’re seeing (because, well, it will look more familiar), but also help you relate what you know from Universal Analytics to GA 4. To start, let’s take a look at that left hand navigation. You’ll notice that the navigation now has more expandability, similar to the reporting tree in Universal Analytics. Previous App+Web navigation: New GA4 navigation: If you look closely at the main card on the home screen, you’ll also
Continue reading...

New Templates in App+Web Analysis

In this post I’m excited to highlight new templates, covering Use Cases and Industries, as well as a couple of newer techniques now available in App+Web Analysis.  To find these new templates, navigate to the Analysis Hub, and in the upper right hand corner, click on “Template gallery” to show all of the options now available.  Once you open up the Template Gallery, you’ll see the new options. This includes an expanded list of techniques, as well as two new sections which are pre-populated templates covering some of the major use cases of Google Analytics (Acquisition, Behavior, and Conversions, aka the ABC’s of Analytics!), as well as the first (of what I hope will be many!) industry specific templates. It’s a great way to get started with some pre-built reporting
Continue reading...

New App+Web Data Studio Connector

Ever since Google Analytics App+Web first launched, users have been asking when there will be a Data Studio template. Well, the wait is over! Google Data Studio now has a direct connector into your App+Web property, no need to go through BigQuery anymore to get your App+Web data into your favorite data visualization platform 🙂 It’s pretty simple to setup, so follow the below screenshots to get your App+Web data flowing into Data Studio today. First step, connect a new data source to a report. Note that App+Web doesn’t have it’s own widget, it will just be another property under Google Analytics, so select the Google Analytics widget: Next, you’ll choose the account where your App+Web property lives, and then click to connect the specific App+Web property from the list
Continue reading...

New Ecommerce Setup and Reporting in Google Analytics App+Web

The wait is over! Ecommerce reporting is finally here for App+Web properties in Google Analytics!  While the Ecommerce schema for App+Web was released back in March, reporting has only just now been released, so if you’ve been sending Ecomm events to A+W over the past several months, you’ll know that until now, the only way to see data on these events was either 1) raw event count in the Events table, or 2) in BigQuery. Full Ecommerce reporting, pre-aggregated into reports on things like Ecommerce revenue, Purchases, Promotions, Items, etc, similar to the out of the box reporting in Universal Analytics is now available for a more in-depth (and in-UI) understanding of how your Ecommerce flows are working on your site.  *Please note that access to this new reporting is
Continue reading...

Step by Step: Setting up a GA4 Property in Google Analytics

In this Step by Step guide, I’ll take you through the three steps you’ll need to go through to set up a new GA4 Property in Google Analytics. Note, this is an update to an earlier blog post covering the same topic, however, in this new post, the initial steps of creating a property can now be done in the Google Analytics interface rather than in the Firebase console. Yay! Step 1: Create a new Account in Google Analytics I will actually start from the Account creation screen here, because I am going to create a whole new account for a new website I’m working on for KS Digital. So step 1 is to create a new account. If you don’t need to separate out the account due to different
Continue reading...

Recap of ObservePoint’s Validate Conference

I’m writing this while on a plane from Salt Lake City back to the Bay Area, despite a 3 hr delay at the airport, with a smile on my face. Validate 2019 by ObservePoint was one of the best conferences I’ve been to in quite some time. Why? What made it so special? It combined all the right elements: great and inspirational speakers, awesome networking opportunities, and an absolutely stunning setting.  Let’s break it down. Great speakers, collaborative sessions The speakers at Validate 2019 were top notch, with heavy hitters in the Analytics industry such as Adam Greco and Michele Kiss of Analytics Demystified, James McCormick of Forrester, and Kevin Jorgeson, world-class athlete and climber of the Dawn Wall in Yosemite.  Kevin’s talk was especially inspiring, as he talked about
Continue reading...

Analyzing Reports in the new App + Web Property

Now that we’ve had data coming in to our new App + Web property for some time, I’d like to deep-dive on a topic near and dear to any analyst’s heart: Reporting. Being able to map what we see in an A+W property back to something we know in Universal Google Analytics is important to help us as analysts make (or rather, smooth) the mental transition. To do that, I’ll look at a few common reports from Universal Google Analytics and A+W for the same time period to compare and contrast. Keep in mind, they are collecting data in different ways, so it’s reasonable to see a difference in numbers for things like Users and Sessions. Before we begin, I want to take a moment to define some of the
Continue reading...

Step by Step: Setting up a GA4 Event Tag in GTM

In my last post, I showed you how to set up the Google Analytics: GA4 Configuration tag in GTM. In this post, I’ll show you how to set up the next piece of the puzzle, the Google Analytics: GA4 Event tag. You’ll use this tag to set up all of your recommended and custom events that don’t come out of the box with Enhanced Measurement (more info on that here). Step 1: Select “Google Analytics: GA4 Event” from the new tag configuration pane   After you’ve successfully set up your “Google Analytics: GA4 Configuration” tag (see this post for step by step directions), the next thing to do is to set up your first “Google Analytics: GA4 Event” tag. To do so, select “New Tag” and choose from a couple
Continue reading...

Step by Step: Setting up a GA4 Config Tag in GTM

As a follow up to my Step by Step post on setting up a GA4 property, in this post, I’ll show you how to setup your first tag for GA4 to start collecting data via Google Tag Manager. My friend and GTM expert Simo Ahava has also posted about this in his GA4 setup guide here, so be sure to check out that post as well.  Step 1: Select “Google Analytics: GA4 Configuration” from the new tag configuration pane in Google Tag Manager  The first thing to do once you’ve opened Google Tag Manager is to select “New Tag” and choose from a couple of new tag types you’ll now notice in the slide out window. In this case, we’ll select the “Google Analytics: GA4 Configuration” tag. The “Google Analytics:
Continue reading...