Searching for a new role? Career change? Be sure to go into the interview process armed with the salary range you think you deserve, based on experience and specialties. There is info all over the web for salary ranges for various roles in Digital Analytics, Web Analytics, Social Media, Digital Marketing, etc. – it’s important you do your research!

Some skill sets, in particular, help to drive up your potential salary range (as well as the # of offers you may receive). Tops amongst them is knowledge and hands on experience with the Omniture suite of products. What sets this skill apart from others is the difficulty in gaining it. Omniture is a large, enterprise level tool. There is no free version and no free trainings (unlike Google Analytics and other web/social tracking tools). It takes a good amount time and use of Omniture products before one can really be considered competent with the tool, and companies are looking to hire experienced Omniture professionals rather than hoping that a new hire comes up to speed on the product sooner rather than later.

Experience with mobile analytics tracking and/or knowledge of mobile applications is another skill set that pushes the salary range. Becoming familiar with the range of available mobile analytics vendors (both via traditional Digital Analytics companies and mobile focused startups) is a big plus to many organizations. As a coworker likes to say: “We are in the post-PC era” and the line between web browsing and mobile/tablet usage is fading fast.

Below is a compilation of the best pieces of info I found on current salary ranges. Good luck!

*Source – Simplyhired.com

Mobile Marketing Manager:

*Source – Wantedanalytics.com

*Source – IQWorkforce.com

*Source – Econsultancy.com