Podcast Guest: Jumpstart with Jeffalytics

A few weeks ago I had the chance to sit down (virtually) with an industry friend, Jeff Sauer, who is an expert in all things Google Analytics & AdWords and who has recently kicked off a podcast series he’s calling ‘Jumpstart with Jeffalytics’. I had the distinct honor of being guest #2 (after the Wizard of Moz, Rand Fishkin) for Jeff’s new podcast and now that it’s live I wanted to share Jeff’s recap of the episode as well as a link to where you can find the podcast.

I had a great time chatting with Jeff and recording this session, and am humbled by his kind words of support throughout. I wouldn’t be where I am today without the support and friendship of industry peers such as Jeff and I owe him and others a big thank you for all they’ve helped me do along the way.

Here’s an excerpt from Jeff’s post about the podcast. You can see his full post and download or stream the podcast at his site.

“In this episode, you will learn how Krista had quick wins early in her career, how she chose mentors to help guide her through career options, and the process she went through to evaluate every opportunity in her career.”

My favorite quotes from Krista:

“A lot of people think that analytics and the technical side of digital marketing isn’t a very creative field. But I would definitely say that they are wrong. And it is the people that can get creative with the data and the stories, and how you are pulling it all together that really do succeed and blossom in this industry”

And on the topic of being a female in a predominantly male field:
“Don’t look at people based on gender when considering for a role (a technical expert or a digital marketing expert). Don’t say ‘hey I need a woman for this role, I’m going to look for a top woman’ Say ‘I need someone with a great skill set and only consider that.”

Krista’s Advice to young marketers: Find mentors in the industry early and often for advice and career exploration. Your mentors don’t even need to know that you are using them as models!


PS: I love my avatar that Jeff made for the podcast! Thanks Jeff!


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