Google Analytics Blog Guest Post – 3 Tips for In-house Practitioners

Working as a practitioner in-house at a technology company, one of my jobs is to teach my team members how to fish with Google Analytics. What should they be looking for in GA? Where do they start? What is meaningful? Are the campaigns being measured? Are the microsites tagged? These are the types of questions I get everyday, and very likely, you do too.

In this guest post, I detail how I teach my internal practitioners to use the following 3 features:
1. Event Tracking
2. Advanced Segments
3. Shortcuts

Visit the official Google Analytics Blog to see the full post!

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