Custom Funnels Joins the Periodic Table of Google Analytics!

A couple weeks ago I was in Australia for the Loves Data Analytics Conference and had a chance to chat with Jeff Sauer, better known as @Jeffalytics, about some of my favorite Google Analytics 360 reports. You may be familiar with Jeff’s Periodic Table of Google Analytics. I’m excited to say that I’ve added a new element, Custom Funnels.

I’ve written about Custom Funnels before, and am always excited to share more about them, because they can be so powerful, especially for remarketing based on fallout from a determined path, such as a checkout funnel. Check out some of my thoughts in this video:


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