We all love hard data. The facts and figures please. BUT those who really love data know that the secret sauce is to combine ‘hard’ data (quantitative) with ‘soft’ data (qualitative) to really understand the whole picture. There are many qualitative survey tools on the market that can help you do just that. For this post, I’ll talk about Google Consumer Surveys (GCS) as it’s the tool I use most frequently, but there are many others that rank high in terms of ease of use, functionality, and data output (Qualaroo, SurveyMonkey, Foresee, and Opinion Lab, to name a few). A couple of use cases are top of mind for me as a practitioner working with teams that are constantly launching new websites and updating offerings: 1. Task completion (tip of
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