As I mentioned in my post from yesterday talking about the new App + Website properties in Google Analytics, the Analysis section of Google Analytics has gotten even better! Why? Because Pathing is now available in Analysis! I know what you’re thinking… “but Krista, GA has had Behavior Flow and User Flow reports for forever, and they are terrible.” And yes, you’d be correct. The previous versions (still available in GA today) of flow reports never quite hit the mark. It’s no secret, I happily shared my opinions of their shortcomings on many stages while representing Google as the evangelist for Google Analytics. For my last 2 years at Google, I took on Product Management for parts of Google Analytics, including building out a new version of Funnels (similar to … Continue reading Pathing in Google Analytics