The Education Series: Introduction

I’ve spent the past 2.5 years as Google’s Analytics Advocate (and unofficially filled part of this role for 2 years prior to that) focused on advocacy for our GA360 Suite products, including (but not limited to) product design, user feedback, training, troubleshooting, and education.

This role has stretched my mind (and at times, my patience), given me the opportunity to engage with and learn from users all over the world, forced me to become a better writer, and provided opportunities to grown and scale Analytics Education more than I could have ever imagined.

Breaking it down by a few stats of my time in this role, it *roughly* looks like this:

  • ~100 speaking engagements & webinars, many of which were large conference keynotes all over the world
  • 80-100 client and agency meetings
  • 30 livestream/hangout on air training sessions
  • 100+ short video tips (on camera and voice-over)
  • 3 courses taught (and co-authored) on the Analytics Academy
    Google Analytics for Beginners
    Advanced Google Analytics
    Google Tag Manager Fundamentals
  • Over 400 hours writing educational materials for on-camera filming
  • Over 140 hours of on-camera studio time recording all of the above (plus many many more hours of material prep after writing and prior to being on camera)

Throughout all of this, I’ve learned a few things about teaching, training, and how people best learn various concepts. I’ve also had some hard learnings about what doesn’t work so well. In this series, I aim to walk you through some of the highlights (and lowlights) of these learnings and hope that you walk away (or rather, click away) with a few takeaways for applying learning concepts at scale.

Topics I’ll cover (not necessarily in this order):

  • Best Practices for delivering training content via Livestream video
  • Topic planning and curation
  • Dos and Don’ts of script writing and review
  • Tips for becoming a public speaker
  • Engaging with clients and agencies
  • Visual Help Center content
  • Advocacy

Stay tuned and please let me know in the comments if my thoughts and takeaways resonate, if you agree or disagree, and what you might do similarly or differently.


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  1. Kristi

    Looking forward to your next post. Especially interested in tips for delivering training via video.

  2. Margaret

    Looking forward to your posts!

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