Business vs Technical Analyst – skill sets, limitations, and a place at the table

It’s the age old question – what’s the best skill set for a web (or digital) analyst? Many will tell you that you’ve got to be technical, meaning you at least need to know html, javascript and SQL (at minimum). Others will tell you that you don’t need to be technical at all, you just need to understand the toolsets and be able to talk to the business. Finally, the most common answer I hear is somewhere in between – you need to be technical enough, and business savvy enough. But what does that really mean? Am I technical enough if I can talk the talk but can’t actually write my own code? Am I biz savvy enough if I can make pretty graphs and powerpoints? I myself fall into
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