Anomaly Detection in Google Analytics Intelligence

We’ve had ‘Custom Alerts’ in Google Analytics for a very long time. They used to look like this: They recently got an facelift and now look nicer, but the data is still the same: I’ve used these alerts for years to help me detect changes in traffic patterns as they occur (by sending an email alert) rather than at a later point during analysis. They still serve this purpose well. But when it comes to understanding what is driving an anomaly, or even detecting it and it’s degree without previously setting up an alert, the new Anomaly Detection features in Google Analytics Intelligence really shine. Anomaly Detection in Google Analytics Intelligence helps us answer a very important question (we may not have even known we had): “What are the statistically
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Testing with a Rapid Optimization Plan

If you’ve ever set out to A/B test a whole site redesign, you must have come across the question of ‘What do we do if the new site, that we’ve spent so much time and money on, doesn’t win?’ That’s a fair question. A very fair one. In fact, if you are not asking yourself that question before starting down the road of testing a site redesign, you should reevaluate your testing plan, because it’s a very real possibility that the new site will not, in fact, perform better than the old one. That could happen for many reasons: users are used to your old site, and seeing a new one may be a jarring or disorienting experience to them you may have optimized the heck out of the old
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One year, 365 days, 12 months, 1/10th of a decade… Looking back & forward.

This morning I woke up to the following email in my inbox: Dear Krista, Congratulations! You have been at Google for 365 days, 1/10th of a decade, >3.15 x 1010 milliseconds, 20% of a lustrum or 0.001 of a millennium and today is your 1st Google Birthday 🙂 A big Thank You for all your contributions over the past 12 months. Why not take 60 seconds to recall your first Google year and enjoy a swift walk down recent memory lane enjoying all you have achieved in this time. Happy Birthday! So, in that spirit, here are some of my reflections on my first 365 days, 1/10th of a decade, etc at Google. 1. Where did the last year go? The pace of life/work/innovation around here is insane. I find it really hard
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