Adobe Summit 2014 Recap

Summary & Key takeaways from Adobe Summit 2014 The Adobe Summit has exploded over the past 3 years as it moved away from the Grand/Little America, where it was still hyper focused on analytics & testing (~2,000 people attending 1-2 years post Omniture acquisition), to a large scale (6,000+ people) pan-digital marketing showcase hosted at the Salt Palace Convention Center. The growth and integration with other tools in their suite has allowed them to shift focus from solely an analytics/optimization product line to a ‘Marketing Cloud’ of tools marketed to the CMO and used across the digital/marketing organization. Here are my top high level takeaways from this year’s Summit: Key themes: Testing, Platform, & Personalization Takeaway #1: Over the past 2 years Adobe has pushed hard on integration & product
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Adobe Summit 2013 Recap

This past week I had the unique opportunity to attend Adobe Summit as a part of the industry but not a part of the Adobe community (currently). In a prior life I worked as a web analytics manager for Adobe and attended Summit as an employee and active user of the Omniture suite, so attending this time with an outside-looking-in viewpoint was quite an experience. Many things have changed since my time at Adobe, and many things remain constant. For me, one of the biggest changes is the push towards the Marketing Cloud (and an active effort to kill the Omniture brand). In many ways, I see the benefits of this type of front-end collaborative interface, but I do have my doubts and concerns. Benefits: Drag & drop flashy interfaces
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eMetrics 2012 Recap

The other week I had the opportunity to attend a few networking events and 1 day of the eMetrics Marketing Optimization Summit in San Francisco. I have to say, I was quite impressed! While the conference itself was jam packed with relevant and interesting content (I had a seriously hard time choosing which sessions to attend), the caliber of the talent who attended the conference was out of this world. I can’t stress enough how important it is in our industry to network, troubleshoot, and spend actual, physical time with others from the industry – it’s a great way to build your personal brand within the industry. It drives home concepts and points that otherwise may have been fuzzy. It allows for building relationships which one day may lead to
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Conferences, Conferences, and more Conferences!

It’s that time of year again… you know, the one where every week brings a new industry conference and you are having trouble choosing between them?! I’m in that boat right now, so I thought I’d share my thoughts on what I find valuable/look for in a conference when choosing amongst the many many options. First of all – is it industry related? Yes? Check. But what parts of the industry? Social Media? Digital Analytics? Mobile? Specific to a vendor? Cross-vendor/tool? There are a lot of ways to slice and dice these conferences (just like data!), so it’s important to know what you are interested in and what will provide the most value to both yourself and your business (after all, it is their time and $$ sending you, right?).
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Digital Analytics Industry Salary Ranges

Searching for a new role? Career change? Be sure to go into the interview process armed with the salary range you think you deserve, based on experience and specialties. There is info all over the web for salary ranges for various roles in Digital Analytics, Web Analytics, Social Media, Digital Marketing, etc. – it’s important you do your research! Some skill sets, in particular, help to drive up your potential salary range (as well as the # of offers you may receive). Tops amongst them is knowledge and hands on experience with the Omniture suite of products. What sets this skill apart from others is the difficulty in gaining it. Omniture is a large, enterprise level tool. There is no free version and no free trainings (unlike Google Analytics and
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