2016 Travel By The Numbers

2016 was QUITE the travel year! It was, by far, the most time I’ve ever spent on the road. Mileage-wise, it actually (surprisingly) doesn’t top 2014, and barely tops 2015, however, # of flights, days away, hotel nights, etc all do. I was blessed to spend 3.5 months straight in Asia this summer (if you missed the blog series about this, check it out here) where I combined an epic work trip with a lot of vacation to equal the trip of a lifetime. So the 2016 snapshot: Total miles flown: 107,920 miles via 67 flights on 20 different airlines visiting 20 different countries (outside of the airport). 7 of those 20 countries were net new for me, increasing my total number of countries visited to 54. Of that, I’d estimate that 60% was for business, 40% for
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Women in Tech: Working in a World of Unconscious Bias (and what you can do about it)

As #womenintech, #ILooklLikeAnEngineer, and prominent voices such as Anne-Marie Slaughter and Susan Wojcicki become more and more mainstream in everyday conversation, and the topic of equality in the workplace gains traction, I have to pause and reflect on how this growing movement of support for women’s equality has impacted me and those around me. As women, we have made huge strides since gaining the right to vote via the 19th amendment in 1920. I can’t sit down and write an article like this without a hat tip (or a bonnet tip) to the likes of Susan B. Anthony, Elizabeth Cady Stanton and many other brave women who paved the way for women’s equality, dating as far back at the 1840’s. Growing up in the 80’s and 90’s with three older sisters and two
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Reflecting on 4 Years at Google

Reflection is part of growth. Looking back and examining what has gone by, what has been accomplished, where I’ve fallen short, and where I still need to improve is an important exercise to move forward. This morning, I read back through my blog post reflecting on my first year at Google, and I was surprised to remember how much happened in that first year. It made me think about all that’s happened since, and most recently, this past year at the Goog. I’m writing this post while on vacation in the Philippines, at the tail end of a quarter long assignment to work in Asia. If that one sentence doesn’t sum up the adventure that the past 4 years has brought me, I don’t know what can. To hear more
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2015 Travel by the Numbers

Happy New Years! Looking back on this past year, 2015 was another big year in travel. Once again, I’ve taken a look back at my 2015 travel numbers and with the help of TripIt have pulled together the stats to paint a story of my year. If you missed last years, you can see my 2014 Travel by the Numbers recap here. So the 2015 snapshot: Total miles flown: 104,740 miles via 62 flights flown through 34 airports on 11 different airlines visiting 7 different countries (outside of the airport). 4 of those 7 countries were net new for me, increasing my total number of countries visited to 47. Of that, I’d estimate that 70% was for business, 30% for pleasure – blurry due to a mix of both on some trips (but a slightly
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Podcast Guest: Jumpstart with Jeffalytics

A few weeks ago I had the chance to sit down (virtually) with an industry friend, Jeff Sauer, who is an expert in all things Google Analytics & AdWords and who has recently kicked off a podcast series he’s calling ‘Jumpstart with Jeffalytics’. I had the distinct honor of being guest #2 (after the Wizard of Moz, Rand Fishkin) for Jeff’s new podcast and now that it’s live I wanted to share Jeff’s recap of the episode as well as a link to where you can find the podcast. I had a great time chatting with Jeff and recording this session, and am humbled by his kind words of support throughout. I wouldn’t be where I am today without the support and friendship of industry peers such as Jeff and
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I’m a Woman in Tech: How it Helps Me and Hurts my Gender

I’m an analytics professional. A teacher. An advocate. An advisor. I work in tech. I work with engineers, developers, marketers, sales, product, and ops. I work with all levels, from analysts to executives. And I am a woman. Until recently, I’ve hadn’t put much thought into what that really meant for me professionally. I attribute that to a couple of reasons: I’ve (almost) always had managers who have treated me with respect and pushed me, advocated for me, and promoted me based on the quality of work and the contribution to the business I’ve delivered. Not based on my gender. And also because I’ve never seen myself as a feminist (I’m not saying this is good or bad or that being a feminist would require me to think about what it
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Digital Analytics is all About Context – Lessons from #TheDress

Over the past couple of weeks I have presented at a few conferences (SummitUp in Dayton, Ohio and UnSummit in Salt Lake City, Utah) on the topic of People, Process, and Platform. Now, before you roll your eyes because you’ve heard it all before, let me let you know that you won’t be getting my whole speech in this blog post. In fact, you won’t be getting any of the core parts. Instead, I want to remind you of the importance of the people you have looking at, analyzing, interpreting, and telling stories about your data, as I did to the audiences at these conferences. Most of you will have seen #TheDress, #DressGate, #WhiteAndGold, or #BlueAndBlack over the past couple of weeks. For those of you who haven’t, let me
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Business vs Marketing Analyst – Roles, Skillsets & Career Paths

I was recently chatting with a young women who happens to be a senior at Chapman University in Southern California and is an aspiring analyst. She mentioned she had just been to New York for a school trip where she had learned a lot about financial analytics, and she asked me my thoughts on financial analytics vs web analytics. Were they two different things? Were the skills transferrable? What were the main differences? After chatting with her about this for a good 15 minutes I thought it would useful write it all down in a blog post to share more broadly. What are the main differences between a Business Analyst and a Marketing Analyst? A business analyst is generally someone who sits in a business operations, finance, or marketing operations
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2014 Travel By The Numbers

Happy New Year! Wow, I can’t believe 2014 is already behind us, it really did FLY by…  Ha.. see what I did there? 😉 2014 was a big year in travel for me, both professionally and personally. Given the data nerd that lives in my very core, I thought I’d throw together the numbers and stats for a quick analysis. Thankfully, this year TripIt made pulling all of my flight miles together really easy and they even presented it in some fun infographics (see below). So the 2014 snapshot: Total miles flown: 109,121 miles via 60 flights on 11 different airlines visiting 11 different countries (outside of the airport). Of that, I’d estimate that 75-80% was for business, 20-25% for pleasure – blurry due to a mix of both on some
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