Personalizing with Google Analytics Audiences in Optimize 360

As analysts, we know a decent amount about our online customers, because we can see their online behavior. We know where they came from (geographically or traffic source), what they are looking at or clicking on our website, and whether or not they’ve completed our goals or KPIs (such as going through a checkout process and purchasing a product). With analytics, we are able to slice and dice our data to separate our customers based on their actions, demographics, and interests, and yet, most of the time, we are still serving them the exact same website experience. When asked, one of the common reasons I’ve heard this to be true is that it’s really hard to get data from an analytics tool to an optimization tool, and vice versa from
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