Step-by-Step: Linking Your Google Analytics and Optimize Accounts and Installing the Optimize Snippet

To begin using Optimize, you must first setup your account and container (see this post with a Step-by-Step of how to do that), and then link your Google Analytics property to your Optimize account. In this post, I’ll show you how to setup your linking. Step 1: After logging into optimize.google.com, and after having setup your account and container, you should see something like the below container, ready for you to create your first experiment. Before we do that, however, I’d recommend linking your Google Analytics property first (note: you can do this in any order, but to launch an experiment you must have a linked GA property, and the Optimize snippet on your page, so I like to do these steps first). On the right hand nav bard, on step number 2,
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Step-by-Step: Setting Up Your Google Optimize Account and Container

Optimize is Google’s new A/B & Multivariate testing tool. The free version is rolling out in Beta now (sign up here to receive your invitation) and is a great tool to start your Optimization efforts. To begin using Optimize, you must first setup your account. This requires a few key steps, which I’ll go through in detail below. Step 1. Follow the link in your email invite to get to optimize.google.com. You’ll be taken to the below screen with the CTA ‘Get Started’. Email invite to Google Optimize Google Optimize Welcome Screen You’ll then be taken through a couple of screens to choose your email and data privacy settings: Email preferences. I suggest saying Yes to all to stay up to date on announcements, training, etc Data sharing preferences. I suggest saying
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2016 Travel By The Numbers

2016 was QUITE the travel year! It was, by far, the most time I’ve ever spent on the road. Mileage-wise, it actually (surprisingly) doesn’t top 2014, and barely tops 2015, however, # of flights, days away, hotel nights, etc all do. I was blessed to spend 3.5 months straight in Asia this summer (if you missed the blog series about this, check it out here) where I combined an epic work trip with a lot of vacation to equal the trip of a lifetime. So the 2016 snapshot: Total miles flown: 107,920 miles via 67 flights on 20 different airlines visiting 20 different countries (outside of the airport). 7 of those 20 countries were net new for me, increasing my total number of countries visited to 54. Of that, I’d estimate that 60% was for business, 40% for
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