Step-by-Step: QA Your GTM Container with Preview and Debug Mode

Previously, I’ve showed you how to implement a basic Google Analytics page view tag, event tags, and outbound link tracking using Google Tag Manager. An important step prior to publishing any tag in GTM is to QA the tag prior to publishing. You can do this with the ‘Preview and Debug’ mode in GTM. This functionality can help ensure that your tags are firing correctly, as well as highlight any potential discrepancies in the tag setup prior to publishing to your production environment. This is a quick process that you can accomplish in just a few steps: Step 1: Setup your tag. In this case, I’m testing a new pageview tag called ‘gaPageview Test’ on this blog, kristaseiden.com. You can see the tag and trigger setup here: Step 2: Once you’ve completed the tag you’re working on, you’ll want to go into the ‘Preview and Debug’ mode via the button in the upper left hand corner of the
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Women in Tech: Working in a World of Unconscious Bias (and what you can do about it)

As #womenintech, #ILooklLikeAnEngineer, and prominent voices such as Anne-Marie Slaughter and Susan Wojcicki become more and more mainstream in everyday conversation, and the topic of equality in the workplace gains traction, I have to pause and reflect on how this growing movement of support for women’s equality has impacted me and those around me. As women, we have made huge strides since gaining the right to vote via the 19th amendment in 1920. I can’t sit down and write an article like this without a hat tip (or a bonnet tip) to the likes of Susan B. Anthony, Elizabeth Cady Stanton and many other brave women who paved the way for women’s equality, dating as far back at the 1840’s. Growing up in the 80’s and 90’s with three older sisters and two
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Custom Funnels Joins the Periodic Table of Google Analytics!

A couple weeks ago I was in Australia for the Loves Data Analytics Conference and had a chance to chat with Jeff Sauer, better known as @Jeffalytics, about some of my favorite Google Analytics 360 reports. You may be familiar with Jeff’s Periodic Table of Google Analytics. I’m excited to say that I’ve added a new element, Custom Funnels. I’ve written about Custom Funnels before, and am always excited to share more about them, because they can be so powerful, especially for remarketing based on fallout from a determined path, such as a checkout funnel. Check out some of my thoughts in this video:   Watch @kristaseiden explain how to 📈🚀💪 make your #business #data speak volumes with @googleanalytics 3️⃣6️⃣0️⃣ feature – Custom Funnels! pic.twitter.com/BoNkUPxEX4 — Jeffalytics (@jeffalytics) November 11,
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