Japan

After a week of vacation in Vietnam, I packed up all my things from the apartment I’d come to know and love in Singapore to live out of a suitcase in hotel rooms for the rest of my trip (6 more weeks). I left one Typhoon in North Vietnam to fly straight into another in Tokyo (literally, plane into Tokyo was re-routed due to Typhoon and what was supposed to be a 7 hour flight turned into a 13+ hour ordeal + 5 hours to get through immigration and to the hotel after Narita reopened). Off to a good start! Due to plane re-routing, I lost half a day of work in Tokyo, which meant that the remaining 4 days of my first week there were packed. Tuesday was spent
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How to Improve Engagement Tracking with Event Tracking

Better data enables better decision making, and it begins with how you track it – to provide more context to what’s already out there. Because by knowing more about the context, you’ll be better equipped and informed. When I’m interviewing prospective interns or senior roles for our marketing team and we get to questions about their knowledge of Google Analytics, I always ask them two questions to get a sense of their proficiency level: Have you worked with Advanced Segments Do you know how to use Event Tracking and can you explain how it works? To me, both are essential for getting a better sense of the data and the users on your site. With this post I’d like to explain the importance of Event Tracking and how we use
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Vietnam

This was a return to Vietnam for me. I’d been for ~9 days in December 2014 and visited Ho Chi Mihn City, the Mekong Delta and floating markets of Cai Bai, Phu Quoc Island, Hanoi, and Halong Bay. I knew when I left the last time that I’d be back – there was still so much to see and do and I had loved my time in Vietnam, so of course, when I had an opportunity to take a week off and go travel, I spent another ~9 days (2 weekends and a full week) there soaking up what I’d missed before. This time though, I was accompanied by my parents. They’d flown over from California to visit me in Singapore for a couple days, and then, per Dad’s request,
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