Congrats to the DAA 2013 Awards for Excellence Winners!!

The other week I had the privilege of attending the DAA 2013 Awards for Excellence along with 180 of some of the brightest minds in the analytics industry. The talent in the room was unparalleled! A quick recap of the nominees, finalists, and winners: Digital Analytics Rising Star (individual) Nominees (** indicates finalist): Eduardo Cereto Carvalho** (Google) Chauncy Cay Ford (Dell) Rachael Gerson (SEER Interactive) George Lee (AOL) Abbe Lefkowitz (MaassMedia) Mathieu Llorens (AT Internet) Tim Patten (Localytics) Mike Pedicino (Catherine Plus Sizes) Krista Seiden (Google) Himanshu Sharma (SEO Takeaways) Elizabeth Smalls (Abercrombie & Fitch)** Pradeep SV (Cognizant) Jared Vestal** (BrightTag) Tiffany Zimmermann** (MillerCoors) Randy Zwitch** (Keystone Solutions) And the winner is: Liz Smalls (@SmallsMeasures)                 Most Influential Agency/Vendor (group) Nominees (** indicates
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Google Analytics Blog Guest Post – 3 Tips for In-house Practitioners

Working as a practitioner in-house at a technology company, one of my jobs is to teach my team members how to fish with Google Analytics. What should they be looking for in GA? Where do they start? What is meaningful? Are the campaigns being measured? Are the microsites tagged? These are the types of questions I get everyday, and very likely, you do too. In this guest post, I detail how I teach my internal practitioners to use the following 3 features: 1. Event Tracking 2. Advanced Segments 3. Shortcuts Visit the official Google Analytics Blog to see the full post!
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Google: 6 Months In – What I’ve Learned

I received an email the other week congratulating me for moving out of my Noogler (new Googler) faze, which I guess is defined as your first 6 months at Google. It’s hard to believe I’ve already been here for 6 months. So what have I learned? A lot! 1). I’m surrounded by a lot of really smart people which constantly pushes me to try harder and work smarter It’s not that I haven’t worked with a lot of smart people before. I definitely have. But it’s really a whole new level which is both exciting and scary. I’m constantly aware that I’m not the smartest (or second, or third) in the room. It’s a challenge every day to keep up (and I’m loving the challenge). 2). Likely a consequence (more
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